Marketing Management In Digital Era

About Course

In today’s fast-paced business landscape, the role of marketing has transformed significantly with the advent of digital technologies. This comprehensive course on “Marketing Management in the Digital Era” is designed to equip learners with the essential skills and knowledge needed to excel in the dynamic world of digital marketing. Whether you’re a seasoned marketing professional or just starting your journey, this course will provide you with valuable insights into leveraging digital tools and strategies to create successful marketing campaigns.

Marketing Professionals: Expand your skill set to include the latest digital marketing techniques and stay ahead in the competitive industry.
Entrepreneurs: Learn how to effectively promote your products or services online and reach a wider audience.
Business Owners: Gain insights into managing and supervising digital marketing efforts for your company.
Students and Graduates: Kickstart your career in marketing with a strong foundation in digital marketing principles.
Anyone Interested: No prior marketing knowledge is required; this course is open to anyone with an interest in understanding the digital marketing landscape.

Course Content

Module 1: Introduction to Marketing Management

Understanding the role and significance of marketing in business

00:00
Evolution of marketing concepts and philosophies

00:00
Marketing management process and its components

00:00

Module 2: Consumer Behavior Analysis

Module 3: Market Research and Analysis

Module 4: Product and Brand Management

Module 5: Pricing Strategies and Tactics

Module 6: Distribution and Channel Management

Module 7: Integrated Marketing Communications (IMC)

Module 8: Digital and Social Media Marketing

Module 9: Marketing Ethics and Social Responsibility

Module 10: Marketing Analytics and Performance Measurement

Module 11: Marketing Management in the Future

Final Project: Comprehensive Marketing Plan

Student Ratings & Reviews

No Review Yet

About Course

What Will You Learn?

Course Content

Module 1: Introduction to Marketing Management

Understanding the role and significance of marketing in business

Evolution of marketing concepts and philosophies

Marketing management process and its components

Module 2: Consumer Behavior Analysis

Factors influencing consumer behavior

The decision-making process of consumers

Segmentation, targeting, and positioning strategies

Module 3: Market Research and Analysis

Importance of market research in decision-making

Research methods: qualitative and quantitative approaches

Analyzing market trends and competitive landscape

Module 4: Product and Brand Management

Product life cycle and new product development

Branding strategies and brand equity

Product portfolio management and innovation

Module 5: Pricing Strategies and Tactics

Pricing objectives and factors influencing pricing decisions

Pricing strategies: cost-based, value-based, competition-based, etc.

Dynamic pricing and psychological pricing tactics

Module 6: Distribution and Channel Management

Understanding distribution channels and intermediaries

Channel selection, design, and management

Logistics and supply chain considerations

Module 7: Integrated Marketing Communications (IMC)

Components of IMC: advertising, sales promotion, public relations, direct marketing, and personal selling

Creating an effective IMC plan and message consistency

Measuring the effectiveness of IMC campaigns

Module 8: Digital and Social Media Marketing

Leveraging digital platforms for marketing success

Social media strategies for engagement and conversion

Influencer marketing and online reputation management

Module 9: Marketing Ethics and Social Responsibility

Ethical considerations in marketing decision-making

Sustainable marketing practices and corporate social responsibility

Balancing profit motives with societal well-being

Module 10: Marketing Analytics and Performance Measurement

Importance of data-driven marketing decisions

Key marketing metrics and KPIs

Using marketing analytics tools to assess and optimize campaigns

Module 11: Marketing Management in the Future

Emerging trends in marketing: AI, automation, voice search, etc.

Adapting to changing consumer behaviors and preferences

Creating a forward-looking marketing strategy

Final Project: Comprehensive Marketing Plan

Applying all learned principles to create a detailed marketing plan

Addressing a real-world marketing challenge or opportunity

Presenting the plan with clear strategies, tactics, and expected outcomes

Student Ratings & Reviews